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Merchandise bearing a company's logo acts as a material and obvious symbol of that brand. Pens, shirts, and accessories bearing the corporate emblem serve to boost brand awareness and improve brand recognition across a broader demographic. Corporate branded goods is significant for a number of reasons and can be a useful part of a business's branding and marketing plan. A company's image is enhanced with corporate branded merchandise by adding a professional touch. It can build trust and foster a favorable opinion in the eyes of stakeholders, partners, and clients.