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SMO services imply social media optimization services. They are meant to promote a service or a brand on major social media platforms. It also helps increase web traffic to the business website. PNJ Sharptech has SMO experts who have assisted hundreds of businesses to gain visibility and leads from their diverse social media channels. Some key social media optimization techniques and services are adding social media features like RSS feeds and sharing buttons on the website. Off-site SMO is creating blog posts, joining social networks, and participating in discussions.